Your footage, cut to perform.
Ad creatives, UGC hooks and short-form reels edited from footage shot by brands and creators. Hover a clip to preview it.

Edits
Cuts that hook in the first second.
Halftime Ad 1
E-commerce ad, vertical
Halftime Ad 2
E-commerce ad, vertical
Halftime Ad 3
E-commerce ad, vertical
Horror Quest
Short-form reel, captions
Knockoff vs Real, Hook 1
UGC ad with B-roll
Knockoff vs Real, Hook 3
UGC ad with B-roll
Process
From raw footage to final cut.
Every edit runs through the same four passes, in this order. Editing inquiries go straight to mathheuwedits@gmail.com
- Cut
- Motion
- Color
- Sound
Step 1
Cut
Story first. Tight pacing built around hooks and retention for short-form platforms.
Step 2
Motion
Kinetic type, captions and graphics that make ideas land without sound.
Step 3
Color
A consistent grade that gives every piece a recognizable, cinematic look.
Step 4
Sound
Music, SFX and clean dialogue mixed to carry the rhythm of the cut.
Edited in
Premiere Pro
After Effects
Photoshop
DaVinci Resolve
Also see

PlusMinus.Frames
Brand collaborations: commercials, fashion and lifestyle films, and UGC-style edits.
View work